Audience Theories
The Uses and Gratifications Model
This theory suggests that the audience are active when consuming a text, film, or television program. The audience use the media for their own pleasure, for example, diversion, escapism or for information.
And because the audience is in control of their experience with media, they are able to use it for relaxation, emotional satisfaction, and help with issues of personal and social identity.
Reception Theory
This theory considers how texts are encoded with deeper moral meanings, and how they are understood by the audience. Audiences will either understand the deeper meaning/message, or they will misunderstand or reject the idea. The audiences view is described as either:
Dominant- where an audience understands the meaning and generally agrees with it
Negotiated- where an audience neither agrees, nor disagrees with meaning, or holds no interest
Oppositional- where an audience understands the meaning, but rejects it, maybe because of cultural, political or ideological views they hold
The Uses and Gratifications Model
This theory suggests that the audience are active when consuming a text, film, or television program. The audience use the media for their own pleasure, for example, diversion, escapism or for information.
And because the audience is in control of their experience with media, they are able to use it for relaxation, emotional satisfaction, and help with issues of personal and social identity.
Reception Theory
This theory considers how texts are encoded with deeper moral meanings, and how they are understood by the audience. Audiences will either understand the deeper meaning/message, or they will misunderstand or reject the idea. The audiences view is described as either:
Dominant- where an audience understands the meaning and generally agrees with it
Negotiated- where an audience neither agrees, nor disagrees with meaning, or holds no interest
Oppositional- where an audience understands the meaning, but rejects it, maybe because of cultural, political or ideological views they hold
What I have learnt
From doing this research we have learnt what our target audience would most likely be into in terms of what they watch in film, this research has also helped us develop designs and ideas for our storyboard as well as for our character's costumes. This research also helps us aim our film towards a specific age range which will help us decide on the dialogue that is going to be in our opening.
Credit to Lucy Crow for working with me on this task.
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